With cherry blossoms, the season of UV rays has finally come. It’s time that Japanese women started to take steps for anti-sunburn.
‘Bihaku’ which literally means ‘beauty white’ is a big key word for Japanese women. Fashion magazines always feature ‘how to get bihaku’ and showcase good whitening products.
To keep white or pale (it’s a positive word for us!) such items as a hat, a parasol, sunglasses, and long gloves are used. The woman fully fortified with these items look strange. Anyway, I was surprised that Western people like to get a tan in summer because the bronze skin is the proof that they have enjoyed their summer vacation. It is an interesting culture gap!
(from yahoo images)
As I often go out and walk outside, I should give up on ‘beauty white’. But I am still trying a variety of whitening facial creams one by one.